Business Administration

    Practice-oriented expertise, valuable future skills, and personal development: essential tools to guide your way towards a successful career in the field of Business Administration.

    Prof. Dr.
    Christa Pfeffer

    Professorship in Business Administration / Subject Area: Marketing

    Contact

    Hochschule Konstanz für Technik, Wirtschaft und Gestaltung
    Department of Business, Cultural and Legal Studies / Business Administration Programs
    Alfred-Wachtel-Straße 8
    78462 Konstanz

    Room P 313
    +49 7531 206-405
    christa.pfeffer@htwg-konstanz.de

    Office hours

    By appointment.

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    Teaching

    BWB 2: Marketing I + II (Mo12)
    BWB 3: Corporate Communication (Mo17)
    BWB 5/7 WP: Reputation and Crisis Management (Mo30 or 33)
    BWB 5/7 WP: Case Studies in Strategic Marketing (Mo30 or 33)
    BWM 1: Global Marketing and Communications (Mo04 – International Business 1)
    BKD 4/6: Marketing
    MIE 1: Fundamentals of Capital Goods Marketing
    WRB/BWB 5/7 WP: Legal Framework for Market-Oriented Corporate Management

    Member of the Executive Board of the  Fördergesellschaft der Hochschule Konstanz e.V.

    Teaching at the  Lake Constance Graduate School

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