Asian Studies and Management: Southeast- and South Asia

    Get a degree in only three and a half years from one of Germany’s most unique academic programs and get your passport for the business world of the 21st century.



    Bachelor of Arts (B. A.)


    Wirtschafts-, Kultur- und Rechtswissenschaften

    Projected Length of Studies

    7 Semesters

    Start of Studies

    Winter semester and summer semester

    Standard Class Size


    Application Deadline

    15.January for summer semester ,
    15.July for winter semester



    Download Program Description
    Gruppe von Studierenden (unterschiedlicher Nationalität) vor einem Whiteboard, eine asiatische Studentin schreibt etwas an, die anderen schauen interessiert zu.

    Please note that this is primarily a German-language degree program. You will need C1 level German skills to attend full time. Exchange students are welcome to take classes. Click here for more information. Get your credentials recognized or learn about our German preparation year here.

    Important Information for Winter Semester 2021/22

    The winter semester starts on October 04, 2020. Most of the courses will take place in presence again. Digital or hybrid classes may continue to be offered for individual lectures with larger numbers of participants. You will receive information about this at the beginning of the semester. 

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    Studying with lake view

    Become an ASIA expert

    Thank you for your interest in our bachelor’s program in Asian Studies and Management Southeast- and South Asia. Our 7-semester program prepares graduates for the complexities of doing business in Asia. Students learn how Asian markets and companies work, develop the management skills needed for international business, and strengthen their intercultural skills.
    The program is based on a solid combination of courses that provide you with both language and cultural-diplomatic skills, as well as a wide range of business-economic content. Courses are taught using a hands-on approach, allowing you to immediately put these skills into practice when you start your career.
    One of the highlights of the program is a complete year abroad that includes one academic semester at a university and an internship semester at a company or organization. This gives you a deeper understanding of the culture, mentality and everyday business practice, as well as real-world skills for the country you select.

    What can I do with my degree?

    Graduates from the BA program in Asian Studies and Management acquire a broad range of international management skills that allow them to work in the following areas:
    •    Marketing and Sales
    •    Project Management and Consulting
    •    Human Resource Management
    •    Export, Trade and Logistics
    •    Starting a Business and Business Development

    Many of our graduates find employment in one of the following types of businesses/organizations - either in Germany or abroad:
    •    Companies
    •    Service providers
    •    Chambers of commerce/other organizations
    •    NGOs and start-ups

    Asian Studies Alumni LinkedIn page


    • When I was trying to figure out what to study, I was considering the two opposites: ethnology or business administration. The program in Asian Studies and Management, which merges both, turned out to be the perfect solution.I really grew during my year abroad, and it opened the door for my next career steps: Two years as managing director of the German Centre in Jakarta and now setting up a subsidiary in Malaysia for a mid-sized food company.

      Julia Maria Baur, Managing Director IREKS Asia Pacific SDN.BHD., Kuala Lumpur


    • When I started my studies, I was focused on the academic background as the foundation for my career. Although the program in Konstanz gave me this, it also provided me with something far more valuable that will accompany me for the rest of my life: The flexibility, sensitivity and inner calmness to interact with people from different cultures and new ideas, and therefore to be able to work in different areas in different countries.

      Benjamin Uhlig, Data Scientist bei Julo, Jakarta




    • The combination of management, culture and the study abroad year gave me the qualifications to jump into a responsible position immediately after my studies. I worked for an international, family-run company in the automobile industry and was responsible for developing business and marketing strategies and involved in international sales. Now I’m ready to open my own business: a fair concept store. 

      Ingrid Lang, GF ila ila, Kirchheim u.T.



    • I was definitely looking for a business-oriented program, but definitely not a straight business program. Asian Studies and Management sounded much more exciting and really offered the perfect range of topics. Even though I didn’t end up in Southeast Asia, the intercultural content and the year abroad in Indonesia with my internship at the German Center in Jakarta gave me the background to work in international teams.

      Simone Küchle, Corporate Finance Compliance bei Deutsche Bank, Frankfurt/M.



    • Preliminary Studies

      The preliminary studies (semester 1 and 2) part of the Asian Studies and Management program cover the following subject areas: business administration, economics and business law, regional studies for Southeast- and South Asia, and of course the corresponding foreign language Indonesian/Malay.
      From the very beginning, you take courses and work on projects together with students from Asia, which gives you the opportunity to work on your language and intercultural communication skills.


    • Main Studies

      During the main studies (semesters 3-7), students spend three semesters in Konstanz and two semesters in Asia (one academic and one internship semester). The main studies build upon the fundamentals covered previously and are expanded to include international aspects.    


    • Year Abroad

      The heart of the main studies is the year abroad (semesters 5 and 6). This gives you the opportunity to expand on your knowledge in language, regional studies, intercultural communication and applied business administration studies. The first of the two semesters abroad is spent studying abroad at one of our Asian partner universities. The second semester is spent working for a company in one of these countries.


    • Thesis/Degree

      The last step in getting the degree is to complete a written bachelor’s thesis on an area of international management in Asia. You have many options here in terms of topics. The bachelor’s degree gives you international qualifications for entry-level positions. You can also go on to get a master’s degree right here at the University of Applied Sciences or at a university abroad.

      Click here to find out more about our Master´s program International Management Asia-Europe.

    • Portrait of Prof. Dr. Konstantin Hassemer
    • Prof. Dr. Konstantin Hassemer

      Program Director Asian Studies AS

    • Room M 307
      +49 7531 206-331

    • Office hours

      Tuesdays 9:00 - 11:00 (only during the lecture period) and by appointment

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