Asian Studies and Management: China

    Get a degree in only three and a half years from one of Germany’s most unique academic programs and get your passport for the business world of the 21st century.



    Bachelor of Arts (B. A.)


    Wirtschafts-, Kultur- und Rechtswissenschaften

    Projected Length of Studies

    7 Semesters

    Start of Studies

    Winter semester and summer semester

    Standard Class Size


    Application Deadline

    15.January for summer semester ,
    15.July for winter semester



    Download Program Description
    Gruppe von Studierenden (unterschiedlicher Nationalität) vor einem Whiteboard, eine asiatische Studentin schreibt etwas an, die anderen schauen interessiert zu.

    Please note that this is currently a German-language degree program. You will need C1 level German skills to attend full time. Exchange students are welcome to take classes. Click here for more information. Get your credentials recognized or learn about our German preparation year here.

    Important Information for Winter Semester 2021/22

    The winter semester starts on October 04, 2020. Most of the courses will take place in presence again. Digital or hybrid classes may continue to be offered for individual lectures with larger numbers of participants. You will receive information about this at the beginning of the semester. 


    Campus Video on YouTube

    Studying with lake view

    Become a CHINA expert

    Thank you for your interest in our bachelor’s program in Asian Studies and Management China. Our 7-semester program prepares graduates for the complexities of doing business in China. Students learn how Chinese markets and companies work, develop the management skills needed for international business, and strengthen their intercultural skills.
    The program is based on a solid combination of courses that provide you with both language and cultural-diplomatic skills, as well as a wide range of business-economic content. Courses are taught using a hands-on approach, allowing you to immediately put these skills into practice when you start your career.
    One of the highlights of the program is a complete year abroad that includes one academic semester at a university and an internship semester at a company or organization. This gives you a deeper understanding of the culture, mentality and everyday business practice, as well as real-world skills for Greater China you select.

    What can I do with my degree?

    Graduates from the BA program in Asian Studies and Management acquire a broad range of international management skills that allow them to work in the following areas:
    •    Marketing and Sales
    •    Project Management and Consulting
    •    Human Resource Management
    •    Export, Trade and Logistics
    •    Starting a Business and Business Development

    Many of our graduates find employment in one of the following types of businesses/organizations - either in Germany or abroad:
    •    Companies
    •    Service providers
    •    Chambers of commerce/other organizations
    •    NGOs and start-ups

    Asian Studies Alumni LinkedIn page

    • I was only interested in a cross-sector business degree. The combination of language, intercultural and management studies focusing on China in this program was a perfect fit to my interest in languages, cultures and travel in connection with business-related courses. In the meantime, I’ve added an MBA from Antai College at the Shanghai Jiao Tong University and now work at one of the leading suppliers in the automotive industry. 

      Jennifer Fieres, Market Strategy Business Analyst bei Faurecia Clean Mobility, Shanghai


    • Not only did I learn lots of new things during my year abroad in Taiwan, but I also discovered what I want to do in the future. After completing the program, I decided to get a master’s degree in culture and environment. But it was actually my strong background in business and economics from the bachelor’s degree at the University of Applied Sciences Konstanz that helped me make the jump to the renewable energy sector.

      Sarah Westenberger, Sales Manager Asia Pacific bei Enercon


    • The international focus of the program at the University of Applied Sciences Konstanz is its core strength and has had a strong impact on both my professional and personal development. When I was applying for jobs, the well-known companies were particularly impressed by this part of my CV. This was the reason I decided to do the trilingual management master’s program at the Eastern Paris Federal University.

      Enes Portakalci, Competitor Intelligence Analyst bei Unilever, Netherlands



    • The still unique combination of a solid Business and Asia-focused cultural degree was the deciding factor when I picked the University of Applied Sciences Konstanz as my choice for university education. Especially the program's focus on establishing a deep understanding of different cultures in the work environment is something that has made it very easy for me to start working in the Asia-Pacific region.

      Jacqueline Schmid, Brand Manager at adidas, Shanghai


    • Preliminary Studies

      The preliminary studies (semester 1 and 2) part of the Asian Studies and Management program cover the following subject areas: business administration, economics and business law, regional studies for China, and of course the corresponding foreign language Chinese. From the very beginning, you take courses and work on projects together with students from China, which gives you the opportunity to work on your language and intercultural communication skills.


    • Main Studies

      During the main studies (semesters 3-7), students spend three semesters in Konstanz and two semesters in China (one academic and one internship semester). The main studies build upon the fundamentals covered previously and are expanded to include international aspects.   

    • Year Abroad

      The heart of the main studies is the year abroad (semesters 5 and 6). This gives you the opportunity to expand on your knowledge in language, regional studies, intercultural communication and applied business administration studies. The first of the two semesters abroad is spent studying abroad at one of our Chinese partner universities. The second semester is spent working for a company in Greater China.


    • Thesis/Degree

      The last step in getting the degree is to complete a written bachelor’s thesis on an area of international management in Asia. You have many options here in terms of topics. The bachelor’s degree gives you international qualifications for entry-level positions. You can also go on to get a master’s degree right here at the University of Applied Sciences or at a university abroad.

      Click here to find out more about our Master´s program International Management Asia-Europe.


    • Portrait of Prof. Dr. Konstantin Hassemer
    • Prof. Dr. Konstantin Hassemer

      Program Director Asian Studies AS

    • Room M 307
      +49 7531 206-331

    • Office hours

      Tuesdays 9:00 - 11:00 (only during the lecture period) and by appointment