Business Administration

Practice-oriented expertise, valuable future skills, and personal development: essential tools to guide your way towards a successful career in the field of Business Administration.

Mission Statement

A versatile education with strong practical relevance opens up attractive scope for development and enables sustainable learning experiences. In the application‑oriented engagement with business topics, confident use of digital technologies plays a key role. Those who can think in networks and reflect critically are able to make smart decisions and act competently.

Thanks to our generalist approach, the Bachelor’s programme in Business Administration provides a solid foundation for setting your personal focus - during your studies and with a view to exciting future career prospects. This prepares you excellently to master the complex demands of an ever‑changing world of work.

Programme Content

• Classic business administration topics such as Organisation & Leadership, Taxation, Accounting, Controlling & Reporting, Supply Chain Management, IT Applications & Digital Business, Marketing, Corporate Behaviour, HR & Law, or International Markets including psychological and ethical aspects

• Application‑oriented subject knowledge, relevant future skills, and social, methodological and personal competences

• Practical implementation through intensive project work: individually and in teams, including international and interdisciplinary formats

• Communication, language and behaviour training, plus a practical semester

• Personal responsibility and commitment, problem‑solving and analytical skills, and ethical reflection

Course Progression

Scope and Structure
The Bachelor’s programme “Business Administration” (BWB) spans a standard period of seven semesters. Semesters 1–2 are the foundation phase; semesters 3–7 are the main phase. A practical semester must be completed in the sixth semester.
In principle, you have four semesters to complete all examinations of the foundation phase. You must complete the main phase by the end of the tenth semester at the latest.
Courses are taught in German or English; the language of instruction is also the examination language. You may write your Bachelor’s thesis in German or English.
The overall workload for compulsory and elective components is 210 ECTS credits.
Special Features
In the BWB programme you acquire the subject knowledge required for your professional practice in various areas of application. Courses taught in English prepare you to communicate fluently and confidently in this key business language. From winter semester 2025/26 onwards, all courses in the fourth curriculum semester will be taught in English.
A study period abroad is possible—and encouraged—and prepares you for the (international) labour market. We place strong emphasis on developing future skills such as using digital technologies, analysing complex data and considering sustainable business strategies. In addition to academic and methodological skills, you will strengthen your social skills, including teamwork, communication and intercultural understanding.
Overall, the BWB programme supports your personal development and strengthens reflection, personal responsibility and ethical awareness.
Electives
Under SPO v4, specialisation via “elective modules” is possible in the sixth curriculum semester; under the new SPO v5 (from winter semester 2025/26) in the fifth semester.
According to SPO v4, you take three elective modules (each 4 contact hours / 6 ECTS). Under SPO v5 you take two elective modules and one elective colloquium totalling 18 ECTS.
Elective courses may come from BWB, the university’s language offerings (except English), the Studium Generale, and the programmes “Business Law” (WRB) and “Asian Management” (AS).
Practical Semester
The practical study semester (PSS) is an integral part of the BWB programme and is credited with 30 ECTS. The compulsory internship lasts at least 20 weeks with 95 attendance days in a company and, from winter semester 2025/26, takes place in the sixth curriculum semester.
Benefits of the practical semester
• Apply what you have learned in a practice‑oriented environment and prepare optimally for entering professional life.
• Profile yourself academically, explore career directions, and build relationships with potential employers.
• Identify a practice‑oriented topic for your Bachelor’s thesis in the directly following seventh semester.
Bachelor’s Thesis
In the final semester you write a Bachelor’s thesis on a topic of your choice. Upon successful evaluation, you graduate from the Business Administration programme with the degree Bachelor of Arts (B.A.).

Current study structure

Study structure valid from the 2025/26 winter semester onwards