Business Administration

Practice-oriented expertise, valuable future skills, and personal development: essential tools to guide your way towards a successful career in the field of Business Administration.

Welcome!

You may wonder under which economic, social, and political conditions companies operate. How entrepreneurial challenges in an ever-changing work environment can be mastered. And what role critical thinking, initiative, and personal commitment play in achieving business success.

In the practice-oriented Bachelor’s program in Business Administration (BWB), you will acquire essential knowledge and relevant future skills – the perfect preparation for a wide range of responsibilities in the business world.

• Benefit from the Business Administration program with a sound, broadly based education and strong practical relevance.

• Take advantage of diverse offerings in excellent, modern teaching with hybrid and blended-learning systems.

• Acquire technical, social, methodological, and crucial future skills to responsibly master the challenges of tomorrow’s business world.

Studying in Paradise

With us, you study in paradise! With us, you study in paradise! You will learn where others spend their holidays – in one of Germany’s most livable cities, at a university with perhaps the most beautiful location: lake views and holiday atmosphere included. The HTWG campus on the picturesque Seerhein River (just before it flows into Lake Constance) is located in a district aptly named “Paradies.” That is no coincidence. Whether in your studies or during your leisure time, the high quality of life by the lake is unique. Summer or winter, you can enjoy exceptional leisure opportunities on the water or in the nearby Swiss and Austrian mountains.

Stand-up paddle boards can be rented right next to our beach bar, where you can enjoy magnificent sunsets in the evenings – pure living! Attractive university sports programs, as well as the wide range of activities in Konstanz’s old town, also await you. Culture and shopping, cafés, bars, and clubs: everything is within walking or cycling distance. Last but not least, it is the personal, even family-like atmosphere that makes studying in paradise so special. Shared celebrations, traditions, and rituals, which we highly value, make studying Business Administration an unforgettable experience.

Key Facts

Degree: Bachelor of Arts (B.A.)
Accredited program

Fakultät: Business, Culture and Law

Study model: Full-time
Language of instruction: German
Standard duration: 7 semesters
Start of studies: Winter (October) and Summer (March)
Study places: 45 per semester
Application deadlines: July 15 (Winter intake), January 15 (Summer intake)

Program flyer “Business Administration”

In the 2023 CHE-Hochschulanking, the Bachelor’s program in Business Administration once again received very high ratings from students.

The current evaluation on StudyCHECK.de shows an exceptionally high recommendation rate of 97% for our program.

Five Good Reasons for the Bachelor’s Program in Business Administration

Further information on application and admission can be found on the page Prospektive Students.

1. Generalist education: academically grounded, with strong practical relevance and broad career opportunities

2. High-quality, innovative teaching with hybrid concepts and online offerings for greater flexibility

3. Efficient teamwork in small groups with a personal atmosphere and comprehensive support

4. Diverse range of courses, including lectures and seminars taught in English

5. Development of values-based economic thinking and responsible action

Career Prospects

With a successfully completed Bachelor’s degree in Business Administration, you will have access to employment opportunities across all major economic and business-related sectors with highly diverse career paths.

Industries (selection)
Start-ups
Industry and trade
Service companies
Management consulting
Corporate management
Procurement and supply
Sales and distribution
Public administration
Human resources
Finance, insurance, and accounting
Social institutions
Healthcare industry
Automotive, pharmaceutical, real estate, or fashion sectors
Career Profiles (selection)
Start-up founder: develops an innovative business idea, establishes a company, and builds it up
Marketing, advertising, or sales manager: responsible for designing and implementing strategies to increase brand awareness and sales
People and Culture Manager: specialist focusing on creating a positive corporate culture and managing human resources
Project manager: responsible for planning through implementation, ensuring goals are achieved within deadlines and budgets
Consultant: provides strategic advice and solutions to improve companies’ efficiency and competitiveness
Sustainability manager: develops and implements strategies to promote ecological and social responsibility within companies
Controller: monitors financial processes, ensures adherence to budgets, and analyzes business metrics
Logistics expert: optimizes supply chains and ensures efficient flow of goods from manufacturer to customer
Finance and Sales Manager: combines financial management with sales strategies to maximize revenue and profitability
Investment banker: advises companies on financing, mergers, acquisitions, and raising capital
Tax consultant: supports clients in tax matters and ensures compliance with tax regulations

Testimonials about the Bachelor’s Program in Business Administration

“I feel very comfortable at HTWG – here, I am part of a strong community: outside of lectures, through my involvement in the programme, but also in my business studies themselves. Many practical project assignments give me the opportunity to discover myself and my strengths in order to find “my” area, far away from the rigid and conservative business studies cliché.”
Janina Pfeifer,
BWB graduate
“At Konstanz Business School, you benefit from excellent teaching combined with practical knowledge. The numerous projects, close exchange with fellow students and intensive support from the teaching staff were particularly valuable to me. The programme creates the best conditions for a successful start to your career or further academic studies.”
Jan Schöpflin,
BWB graduate
“I love studying BWB because of the friendly atmosphere in small groups, which enables intensive exchange and individual support. The close proximity to practical experience provides a generalist perspective that also leaves room for later specialisation. Here, science, warmth and practical experience merge into a great study experience by the lake.”
Yara Schöpf,
BWB student
“My bachelor's and master's degrees in business administration at HTWG Konstanz not only gave me a solid academic foundation, but also prepared me perfectly for leadership roles in practice. I particularly appreciated the strong practical focus, the dedicated support from the professors and the interdisciplinary exchange with students from other disciplines.”
Moritz Lang,
BWB and BWM graduate, Managing Director / Helios Clinic Cluster Rottweil-Überlingen
"Thanks to the generalist approach of the business studies programme in Konstanz, I developed a comprehensive understanding of the interrelationships in the business world. Numerous opportunities to gain practical experience in project management prepared me perfectly for my career start. The personal support provided by the business administration team in Konstanz deserves special mention."
Victoria Mayer,
BWB and BWM graduate, company successor / Mayer's Waldhorn country inn
“The Business Administration programme at HTWG Konstanz impresses with its informal learning environment, small study groups and integrated practical semester. The immediate proximity to Lake Constance creates a special atmosphere and makes studying here something special, even beyond the course content.”
Till Friedrich,
BWB graduate