Business Management

Application-oriented, in-depth expertise, relevant future skills, and diverse personal development: your toolkit for the responsible leadership of the companies of tomorrow!

At a Glance

Welcome!

Do you want to know what significance digitalization and virtual scenarios have for processes and procedures in companies? What role economic, ecological, and social sustainability plays for today's management? And why compliance and a reflective attitude are indispensable for prudent entrepreneurial action?

The practice-oriented Master's program 'Business Management' (BWM) provides you with the answers and the necessary know-how to successfully meet the economic challenges of the future.

• Gain the latest insights in the fields of entrepreneurship and leadership, digital and sustainable transformation, value creation, finance, strategy and governance in the ‘Business Management’ degree programme.

• Learn how to design complex management processes in companies in an efficient, goal-oriented and resource-saving manner.

• Develop value-oriented strategies for economic success in the context of digitalisation and sustainability.

Studying in Paradise

With us, you study in paradise! You will learn where others spend their holidays – in one of Germany’s most livable cities, at a university with perhaps the most beautiful location: lake views and holiday atmosphere included. The HTWG campus on the picturesque Seerhein River (just before it flows into Lake Constance) is located in a district aptly named “Paradies.” That is no coincidence. Whether in your studies or during your leisure time, the high quality of life by the lake is unique. Summer or winter, you can enjoy exceptional leisure opportunities on the water or in the nearby Swiss and Austrian mountains.

Stand-up paddle boards can be rented right next to our beach bar, where you can enjoy magnificent sunsets in the evenings – pure living! Attractive university sports programs, as well as the wide range of activities in Konstanz’s old town, also await you. Culture and shopping, cafés, bars, and clubs: everything is within walking or cycling distance. Last but not least, it is the personal, even family-like atmosphere that makes studying in paradise so special. Shared celebrations, traditions, and rituals, which we highly value, make studying Business Administration an unforgettable experience.

Key Facts

Degree: Master of Arts (M.A.)
Accredited program

Faculty: Business, Culture and Law

Study model: Full-time
Language of instruction: German
Standard duration: 3 semesters
Start of studies: Winter (October) and Summer (March)
Study places: 15 per semester
Application deadlines: June 1 (Winter intake), December 1 (Summer intake)

Program flyer “Business Management”

Information profile of the Master's programme in Business Management on StudyCHECK.de

Five Good Reasons for the Master’s Program in Business Management

Further information on application and admission can be found on the page Prospektive Students.

1. High-quality, modern teaching

2. Perfect combination of application-oriented expertise, personal development and acquisition of future skills

3. Exciting specialization options

4. Atttractive opportunities for project work

5. Optimal preparation for corporate practice

Career Prospects

Graduates of the Master's program 'Business Management' are sought-after specialists and managers in various industries thanks to their professional, social, and methodological competences.

Industries (selection)
Start-ups
Industry and trade
Service companies
Management consulting
Corporate management
Procurement and supply
Sales and distribution
Public administration
Human resources
Finance, insurance, and accounting
Social institutions
Healthcare industry
Automotive, pharmaceutical, real estate, or fashion sectors
Career Prospects (selection)
Start-up founder: A person who develops an innovative business idea, launches a company and builds it up.
CEO (Chief Executive Officer): The highest decision-maker in the company, responsible for strategic direction and management.
COO (Chief Operating Officer): Responsible for the smooth running of operational processes in the company.
Managing Director: Executive who manages the day-to-day business of a company and makes strategic decisions.
Business Development Manager: Specialist who identifies new business opportunities and establishes strategic partnerships.
Business Analyst: Expert who analyses data to improve business processes and make informed decisions.
Supply Chain Manager: Responsible for planning and controlling the supply chain to ensure efficiency and cost optimisation
Key Account Manager: Specialist who maintains relationships with key customers to promote long-term partnerships
Brand Manager: Responsible for developing and maintaining a brand to strengthen and promote its market position
Technical Consultant: Consultant with technical expertise who supports companies in implementing solutions
Stockbroker and Financial Broker: Specialist who handles the purchase and sale of securities for clients on the stock exchange.
Investment Banker: Specialist who supports companies in raising capital and implementing

Testimonials about the Master's Program in Business Management

“What makes this programme special is its practical approach to strategic issues. Close collaboration with innovative companies runs throughout the entire programme and offers valuable insights into real-world challenges. The specialisations allow you to pursue your own areas of interest and develop your skills in relevant fields.”
Ellen Weissenrieder,
BWM graduate, Risk Manager / ZF Group
“The BWM programme is characterised by a high degree of teamwork in real-world projects and close interaction with lecturers, thus combining theory and practice in an ideal way. With my focus on digital transformation, the programme prepared me perfectly for responsible and forward-looking positions in companies.”
Johannes Hofmann,
BWB and BWM graduate, Consultant / Orianda Solutions AG
“The BWM programme provided me with valuable knowledge and application-oriented tools and is characterised by its close practical relevance and excellent support from the lecturers. In particular, the focus on compliance opened up new career prospects for me and shaped my understanding of responsible action in corporate management.”
Leona Grabbe,
BWM graduate, award winner, Junior Internal Auditor / Georg Fischer AG
“The business studies programmes at HTWG Konstanz, especially the Master's in Business Management, impress with their efficient knowledge transfer, practical relevance and excellent lecturers. The focus on digitalisation and sustainability provides optimal preparation for management tasks – the best conditions for personal and professional development.”
Dr Fabian Schmutz,
BWB and BWM graduate, award winner, lecturer, CEO / acp systems AG
"The programme combines strategic foresight and practical relevance with a forward-looking focus on digitalisation and sustainability. I find the close interaction with the lecturers and the practice-oriented projects enriching. This environment promotes critical thinking, teamwork and innovative spirit – a valuable basis for actively shaping the future!"
Leonie Siegmund,
BWM student
“With its Master's programme in Business Management, HTWG Konstanz offers practical and future-oriented training that combines technical depth with personal development in a trusting learning environment. This valuable combination has prepared me well for the challenges of modern business management in a highly dynamic and complex environment.”
Dr Manuel Wehrle,
BWM graduate, lecturer, Chief Operations Officer (COO) & Managing Director / Wiha Werkzeuge GmbH