IST Institute
The Institute for Strategic Innovation and Technology Management is the competence center for innovation and strategy. Research focuses on Strategic Transformation, Corporate Entrepreneurship, Startups, Ambidextrie, Agility and Digitalization.
In times of accelerating change, the ability to strategically transform one's own business (business transformation) is considered the key to sustainable success. Companies are challenged to build something new and optimize existing structures at the same time.
The challenge here lies in the successful implementation of business transformation. Embedded entrepreneurial teams can support this change by developing integrated innovation in products, services, and business models as small, agile units. However, for strategic renewal and innovation-driven growth to succeed, management must cope with greater complexity and find ways to deal effectively with unavoidable uncertainty.
Workshop contents
Principles of strategic innovation
- Case studies and examples of successful business transformation, e.g., Legic/Kaba:
- What similarities can be seen in successful practical examples of the implementation of strategic innovation and business transformation?
- Motivation and inspiration through further case studies to identify the potential and opportunities of strategic transformation
- Introduction to the design and use of embedded entrepreneurial teams for the development of strategic innovation in parallel with the optimization of the
- existing core business: Design of entrepreneurial teams and leadership at the interface between corporate and entrepreneurial teams
- Staffing of entrepreneurial teams and definition of a profile for employed entrepreneurs as team leaders
Added value for participants
- Raise awareness of the key characteristics and drivers of current changes in the business environment: changing conditions (acceleration of innovation, complexity of change, new rules of competition due to platform competition), new customer requirements, successful business examples (B2B sector)
- Creating an understanding that growth through product and service innovations today also requires changes in business and organizational models: Driving market mechanisms and innovations, characteristics of innovative business model design, design of integrated strategic innovation (technology, product/service, business model), elements of successful business transformation.
- Reflecting on innovation-promoting leadership as a prerequisite for successful strategic transformation (business transformation): Changed understanding and behavior of leadership for designing successful strategic innovation for the implementation of business transformation, promoting the handling of the conflicts and paradoxes that necessarily arise in order to design an ambidextrous organization, dealing with complexity and uncertainty in leadership.
