Focus of work and research
Companies must constantly renew their business model and strategy in the face of a changing environment. Corporate ventures have potential for innovation and new business development, but they often fail and the path from partial success to major success is unclear. Jérôme Gard's dissertation investigated how effective management can increase the success of corporate ventures. He developed an empirical model, which was tested in the German IT consulting industry and shows important management principles for systematically increasing the success of corporate ventures.