Informationen für Promotionsinteressierte

    Sie möchten nach Ihrem Master promovieren? Sie interessieren sich für anwendungsnahe Forschungsthemen? Doktorandinnen und Doktoranden mit HAW- und Universitätsabschluss können in einer kooperativen Promotion an der HTWG betreut werden.

    Christina Lang

    Portrait von Christina Lang
    Christina Lang

    Beginn der Promotion: 2019

    Voraussichtlicher Abschluss: 2024

    Fakultät: Maschinenbau

    Institut: IST

    Forschungsgebiet: Corporate Entrepreneurship

    Arbeitstitel: Understanding the Control of Corporate Entrepreneurship Programs

    Links: LinkedIn, ResearchGate

    Betreuer:

    Erstbetreuer: Prof. Dr.-Ing. Guido H. Baltes (HTWG)

    Zweitbetreuer: Prof. Dr. Roland Ortt (TU Delft)

    Projektbeschreibung: 

    Corporate Entrepreneurship (CE) has become a popular strategic practice for established companies to stay competitive in today’s volatile environment. Thereby, CE programs are formalized efforts to realize entrepreneurial activities in established companies.Despite the growing and evolving landscape of CE programs, effectively managing them remains a challenging endeavor which results in disappointing outcomes and early termination of such programs. To address the issue of a missing “management cycle” with a specific goal setting for the sustainable usage of CE, I will deep dive into the topic of how the control of CE programs might look like and whether this will work reasonably. My work will be guided by the questions of How to set appropriate goals (process)? Which dimensions and types of goals can be distinguished? Which performance measure fits the respective goal setting?  

    Besuchte Kurse:

    18./19. Juli 2022: Sommerkolloquium des kooperativen Promotionskollegs

    2./3. Juli 2021: Sommerkolloquium des kooperativen Promotionskollegs (online)

    Scientific Writing in English, Januar 2023

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